Author name: Shift/Co

Are you tired of unsolicited messages on LinkedIn? Most of us strive to grow our networks but starting off with an immediate sales pitch is not the right way to approach customers. What if there was a respectful way to respond that helps these solicitors? How many times have you received unsolicited messages like these […]

It’s been over a CENTURY since we’ve experienced anything like 2020, when the Spanish Flu ravaged global communities in 1918.  With a dizzying amount of disruption and discord, the world as we knew it is gone. It feels like a giant Who Moved My Cheese skit, only it’s more than cheese that moved. During this crazy year, many

We see you…You’re a conscious entrepreneur with a purposeful idea. It’s your calling. Your meaningful business isn’t just a way for you to make money—it fuels your passion to make a difference. Yet, you’re stuck! WHY isn’t your business growing? If you’re like many conscious entrepreneurs, you may be running in too many directions. You aren’t focusing

Are you frustrated because you don’t find meaning in your work? Have you always dreamed of having your own business, but feel stuck in a job? Is there a “calling” to fulfill your purpose that you’ve been ignoring? We often make up excuses to stay in jobs that make us unhappy or unfulfilled, but regardless

COVID-19 revealed what many conscious entrepreneurs and businesses already knew…there are inherent conflicts between economic priorities, human rights, and societal well-being. In 2019, a group called the Business Roundtable (181 CEO’s of America’s largest brands representing 30% of market capitalization) stated officially that a company needs a purpose beyond just profit. They said business should DO GOOD. That

The Shift/Co™ team is frequently asked – “What is a conscious entrepreneur?” Most people associate this altruistic type of entrepreneurship with brands like TOMS shoes, Patagonia, and Whole Foods. We assume that in order for a business to be considered conscious it would be obvious, like a non-profit, or be outwardly mission driven. That’s not accurate and is precisely