Mindset

COVID-19 revealed what many conscious entrepreneurs and businesses already knew…there are inherent conflicts between economic priorities, human rights, and societal well-being. In 2019, a group called the Business Roundtable (181 CEO’s of America’s largest brands representing 30% of market capitalization) stated officially that a company needs a purpose beyond just profit. They said business should DO GOOD. That […]

The Shift/Co™ team is frequently asked – “What is a conscious entrepreneur?” Most people associate this altruistic type of entrepreneurship with brands like TOMS shoes, Patagonia, and Whole Foods. We assume that in order for a business to be considered conscious it would be obvious, like a non-profit, or be outwardly mission driven. That’s not accurate and is precisely