Mindset

When entrepreneurs learn about Shift/Co, the first question is almost always, “what is a conscious business?” In its simplest form, a conscious business wants to do good and make money. If that sounds like a novel idea, you should know that there are an estimated 60 million conscious entrepreneurs around the globe. They’re all trying to improve […]

USA Today– When you think of businesses in the same space, you think competition, right?  Business, no matter what kind, is often competitive. But for small businesses and entrepreneurs, mutual uplifting is vital. John Childress, president of Childress Business Consulting who often mentors early-stage entrepreneurs, echoed Nguyen’s point. “Because most small businesses don’t have the resources

There has been a lot of debate about whether businesses should be a force for good, or should simply make money for shareholders. Most entrepreneurs find this debate humorous because we simply started our business to make a living doing work we are passionate about. Although the average person might think that only outwardly altruistic brands

Mindset is essential to reach any goal. A positive entrepreneurial mindset fuels success, and a negative mindset delays or even prevents it. This is true in all areas of life, most notably entrepreneurship. Second, only to parenting, entrepreneurship is one of the toughest jobs undertaken.  So, why do approximately 12% (582+ million) of the world’s population

As our world starts to heal from the global pandemic, true economic recovery may take years.  Nearly HALF of the world’s 3.3 billion global workforce is at risk of losing their livelihood. This is according to a joint statement by International Labour Organization (ILO), The World Health Organization (WHO), the Food and Agriculture Organization (FAO) and the International

Are you tired of unsolicited messages on LinkedIn? Most of us strive to grow our networks but starting off with an immediate sales pitch is not the right way to approach customers. What if there was a respectful way to respond that helps these solicitors? How many times have you received unsolicited messages like these

It’s been over a CENTURY since we’ve experienced anything like 2020, when the Spanish Flu ravaged global communities in 1918.  With a dizzying amount of disruption and discord, the world as we knew it is gone. It feels like a giant Who Moved My Cheese skit, only it’s more than cheese that moved. During this crazy year, many

We see you…You’re a conscious entrepreneur with a purposeful idea. It’s your calling. Your meaningful business isn’t just a way for you to make money—it fuels your passion to make a difference. Yet, you’re stuck! WHY isn’t your business growing? If you’re like many conscious entrepreneurs, you may be running in too many directions. You aren’t focusing

Are you frustrated because you don’t find meaning in your work? Have you always dreamed of having your own business, but feel stuck in a job? Is there a “calling” to fulfill your purpose that you’ve been ignoring? We often make up excuses to stay in jobs that make us unhappy or unfulfilled, but regardless

COVID-19 revealed what many conscious entrepreneurs and businesses already knew…there are inherent conflicts between economic priorities, human rights, and societal well-being. In 2019, a group called the Business Roundtable (181 CEO’s of America’s largest brands representing 30% of market capitalization) stated officially that a company needs a purpose beyond just profit. They said business should DO GOOD. That